Customer experience and content marketing are two buzzwords that have been widely adopted and used by marketing thought leaders during the last two years. Here are five valuable insights that demonstrates why customer experience and content are essential for businesses success in today's digital landscape.
Before we digest the insights above ask yourself, what is customer experience? It's often defined as the sum of all interactions a customer has with an organisation and its products during the customer life cycle. The overall experience will influence what the customer think and feel about your brand and its offerings. The insights above demonstrates the benefits of delivering a customer experience that's differentiated, memorable and seamless.
One of the key aspects that's shaping the customer experience today is content - as stated above, today's consumers are five times more dependent on content than five years ago, and on average consumers engage with 11.4 pieces of content before making a purchase decision according to Smart Company. The right content, which is content that is helpful, relevant and valuable for the customer, will engage customers and drive real results.
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