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The State of Social Media in Marketing

16 Feb 2011

Interesting:

A survey of 2100 companies, sponsored by business analytics leader SAS, revealed:

75 percent of companies surveyed did not know where their most valuable customers were talking about them.

31 percent do not measure effectiveness of social media.

Only 23 percent use social media analytic tools.

A mere 7 percent are integrating social media into marketing activities.

Where does your organisation fit into these numbers?

The State of Social Media in Marketing

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