Join us at the Deckhouse, in Woolwich Dock Sydney

The Social Media and Communications Summit brings together Australia's leading social media intelligence, communications, Innovation, generation and trend practitioners to share industry insights with your organisation.

If you are serious about addressing the risks and opportunities emanating from social media the SM&C Summit will provide you with a SWOT sonar analysis to improve the communications performance of your organisation.

The SM&C Summit has been specifically designed to provide a holistic approach, based on the SWOT analysis with sessions hosted by industry experts and panelists.

The SM&C Summit invites 4 of Australia's thought leaders on social media and digital communication to power your organisation with a SWOT analysis of your social media strategy.

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Strength: Peter Ryan, one of Australia's leading journalists, will provide an introductory overview of the growing importance of social media and its synergistic relationship with traditional media.

Weakness: Sean O'Byrne of KPMG will demonstrate the value in preparing for media crises by developing a crisis communication action plan, covering traditional and social media channels. This section will emphasise the importance of preparing for media crises. Case studies will demonstrate how effective crisis preparation will minimise brand damage and maximise brand value.

Opportunity:Anders Sörman-Nilsson of THINQUE will introduce the commercial motivations, beyond brand considerations, behind social media engagement. This section will emphasise the need for social media initiatives to achieve a return on investment and meet business goals. Case studies will illustrate successful social media campaigns.

Threat: SR7 will explore the nature of risk posed by social media to businesses' corporate brand and image. This section will demonstrate the need for a risk averse approach to social media engagement to mitigate social media risk. Case studies will highlight counterproductive social media engagement initiatives as well as damaging social media campaigns by hostile third parties.

Peter Ryan is the ABC's Business Editor, contributing to a range of ABC News programs including the flagship radio current affairs programs AM, The World Today and ABC News 24. With more than 25 years of journalism experience, Peter rejoined the ABC in 2003 as Executive Producer of the ABC Television's Business Breakfast program.

In 2006, he oversaw the development of two new business programs
- Lateline Business on ABC Television and Business Today on the ABC's Asia Pacific television service, Australia Network.

Sean O'Byrne has worked in the digital sector for over 12 years and is currently a Manager in the KPMG Digital Economy team where he works as an advisor in the area of digital economy, social media, communication technology and innovation helping businesses understand the impact the growing digital economy can have on their business processes, governance and communications strategies.

Anders Sörman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company - Thinque.

His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle.

Peter Fraser of SR7 is a recognised leader in digital communications and government relations, bringing with him over 20 year's experience in management, government, media and corporate advisory.

Peter has advised international, national and state governments on public policy, communications strategy and media relations. He has been responsible for developing and executing communications and media campaigns on behalf of the Commonwealth and Victorian Governments.

Nils Vesk is an 'Innovation Architect'. Trained as a professional designer, for the last 18 years Nils has been applying design thinking to the business of generating and realising ideas. His clients include the worlds fastest growing companies who use Nils as an 'Innovation Architect' and change catalyst for accelerating business growth through innovation. Some of Nils' clients include Nokia, IBM, CBA, Gloria Jeans Coffees, Microsoft, Bluescope Steel, and Origin Energy to name just a few.