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Digital shopping records are being smashed. Legacy brands are going bankrupt. For some retailers, all their Christmases are coming at once. For others, the pandemic has sounded the final death knell. How do you re-design your brand destiny in the near future beyond the virus?
We are living through the most disruptive economy in a century. Our lives have been turned upside down and reality as we used to know it is no more. The future is no longer simply an extension of the past. Retail, as a reflection of how we live our lives, has not been immune to these cataclysmic changes.
While numerous legacy retail brands have been digitally decimated and been lining up for bankruptcy this year, many pure play digital players have been able to amplify their technological capabilities to drive growth and profitability. They have used the pandemic as a wormhole into the future.
With Singles’ Day smashing new records, and Black Friday, Cyber Monday and Christmas (in lockdown for some) looming, what does 2021 hold in store for the retailers of tomorrow?
Join global futurist Anders Sörman-Nilsson as he decodes the Retail Renaissance in this webinar.
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