A few years ago, I ran the New York Marathon spontaneously - with 16 hours preparation. Don't try this at home, ladies and gentlemen.
Now, I always knew that the last 24.5 miles were going to suck. But at least to my aid, I had a little piece of digital hardware and software in the back of my pocket, a little piece of software from Nike Plus that integrated with Facebook, so every time I got a like, I got a little virtual cheer through my earbuds.
I could tell the couple of times I slowed down to go to the bathroom to just hide from the world or when I sped up to go through more dangerous neighborhoods.
Nike now knows that for me who used to run in Asics, once I log into the software five times, I'm more likely to buy what? The hardware because of the software. They give me heat-based maps so I could navigate better next time around, or topographical maps so I could figure out how to overtake the competition sooner than at the halfway mark next time around.
Now, for every step I take, for every breath I make, I know Nike is watching me-- being able to give me very personalized recommendations for my portfolio of Nike goods.
Imagine what we could all do when we start tapping into data. In this pre-world we can all make smart decisions, ladies and gentlemen...
Check out the full keynote from Dallas for Milestone Systems below.
WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN.
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