Mobile connectivity and social media have in many ways empowered the modern consumer as they are able to compare price and look at product reviews in real-time only seconds before an in-store purchase. From this you may conclude that ...
A while ago I had the honour of being interviewed by the Team Guru Podcast on digital trends, disruption and robots. In addition to this I answered the question: What is a Futurist? What a Futurist essentially do is to analyze the ...
Banks and finance companies around the world are finally beginning to realise financial technology's (FinTech) disruptive power. In this video by Speaker's Spotlight, I talk about how FinTech disrupts banking & finance, but I also ...
In this futurist trendspots video, I argue that we are all getting digitally hacked, either metaphorically or literally. Metaphorically we are all getting hacked because digital startups from around the world are challenging us. For ...
Last week we wrote about the challenge of deciding what your marketing mix should look like, and in this blog post we will focus on the challenge of integrating traditional and digital marketing activities and why it's essential for ...
After writing 7 Essential Tips for Planning a Successful Conference I realised that I wanted to write more in-depth about 3 very successful conferences that will spark your innovative thinking. The three in question are TED, Inbound ...
One of the major challenges you face as a marketer, entrepreneur or business leader is deciding on what your marketing mix should look like. This decision should of course be based on insights about your competitors, the external ...
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