At an international credit union conference in Las Vegas, I explored a fascinating aspect of human psychology that resonates in today’s age of automation and innovation: the tension between our cautiousness toward "different" and our curiosity for "better."
UC Berkeley research highlights a striking insight. When people were asked, "Would you propose a new idea if it meant doing different work?" only 37% said yes. But reframe the question: "Would you propose an idea if it meant doing better work?" and the number jumps to 87%.
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This contrast reveals a simple truth: while humans may hesitate to disrupt the status quo for the sake of "new" or "different," we are naturally inclined to embrace what promises improvement and purpose. It’s not that we resist change altogether—it’s that we seek change with meaning.
This insight holds profound implications for how we approach innovation within our organizations. As leaders, are we framing change in ways that emphasize "better," not just "different"?
When technology and new ideas enable us to achieve more purposeful work, we’re motivated to engage, innovate, and grow. But if the outcome feels uncertain or leads only to disruption, our caution holds us back.
This brings us to a related thought experiment: What would you create if you knew you couldn’t fail?
Imagine the ideas we might propose and the bold steps we might take if fear of failure and discomfort with the unknown were removed. In that mindset, we wouldn’t just seek to make tasks different; we’d pursue a future where work feels better, more meaningful, and impactful.
So, as you look ahead, consider both the framing of your organization’s future and the environments you create for your teams. How might you spark innovation by emphasizing improvement over mere novelty?
And what bold ideas could emerge if your team felt empowered to innovate without fear of failure?
As a leader you're really a science fiction author for business and peoples' future lives. How will you change your future story to make sure people follow you and contribute their best ideas towards a better (and perhaps also different) future?
Futurist & Humanist
Anders Sörman-Nilsson
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