At the PSCU conference in Las Vegas, I shared a striking insight from a UC Berkeley study that highlights a fundamental truth about human behavior: we resist the unfamiliar, but we embrace progress.
The study posed two similar questions with vastly different results:
The difference is staggering, but not surprising. Humans are wired for growth and purpose—not just change for change’s sake. This has major implications for how we think about innovation, digital transformation, and the future of work.
Organizations often struggle with change initiatives because they frame innovation as disruption rather than improvement. Employees resist new technologies, workflows, or strategies when they perceive them as unnecessary complexity. But when innovation is positioned as a way to enhance performance, simplify tasks, or create more meaningful work, adoption skyrockets.
This is especially relevant in today’s AI-driven world. The most successful digital transformations aren’t about forcing change—they’re about empowering people to do their best work.
As a leader, futurist, or innovator, consider how you introduce change within your organization:
✅ Focus on purpose, not just process – Show how new tools or approaches lead to more fulfilling and impactful work.
✅ Align technology with human potential – AI and automation should enhance skills, not replace them.
✅ Reframe the conversation – Instead of asking “How can we change?”, ask “How can we do better?”
The lesson from the Berkeley study is clear: People don’t fear progress. They fear pointless disruption. If your organization wants to foster innovation, frame change as an opportunity to improve—not just a mandate to be different.
📢 Want to bring these insights to your next event? As a futurist and keynote speaker, I help organizations decode the future, drive innovation, and inspire meaningful change. Let’s talk. DM me for speaking and brand collaboration opportunities.
WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN.
0 Comment