In this video, global futurist-in-residence at the Sitecore 2014 Digital Trendspot, Anders Sorman-Nilsson broadcasts from London.
Anders discusses the importance of digital storytelling, why GoPro Hero turns you, the customer into the hero, going one step beyond customer centricty, and why fairy tales and digitally ever after is the future trend of branding. Find out what these brands are doing to enhance their digital storytelling in this latest Future Trends blog post.