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In November 2020, I was invited as the keynote speaker at the Quinlan School of Business at Loyola University Chicago on the Future of Family Business, and shared some Scenario Planning tools including our Scenario Planning map. In the below video tutorial I walk through this 12 step strategy process and how you can use it for innovation and value creation for your brand.
Here is what we covered in this extended session as per Loyola's invite to its family business stakeholders:
During our keynote with global futurist Anders Sorman-Nilsson we will decode, map, and learn:
So, whether you are a family business or not this Scenario Planning map is a useful aid to engage in the thought experiment that is strategic narrative. Let me know what you think and feel free to use it with your executive / management teams, or let me know if you'd like me to facilitate a Scenario Planning session for your organisation.
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