I'm 30,000 feet in the air. I am currently west of Chicago enroute from JFK to LAX. Because I was delayed from JFK and have a connection in LAX to Sydney, Australia, which I could well miss, I am nervously following our progress on www.flightstats.com which is tracking AA181 live, while I am browsing the web from 30,000 feet on www.gogoair.com ... live.
Compared to the rest of the passengers, I have more up to date details and real time data than anyone could have imagined a few years ago. Now, it may not help me get my flight to LAX any earlier, but it does enable the Thinque office to scenario plan future possibilities with a future focus, that gives us a better travel experience.
For example, my EA, Emma is monitoring my progress on www.flightrack.com via her iPhone, and has been able to send word to Qantas in LAX that one of their key clients is running slightly late for the connection. In the background, Qantas are scenario planning for a potential bump onto a later flight which will still get me to my Sydney, Gold Coast, and Thai speaking/consulting engagements this week.
Why is this important?
It's important because this connectivity sends two important messages:
- even at 30,000 feet, and this means great opportunities for increased productivity, and a new role for airlines in playing an increasingly business traveller focussed role
This bears begging the question of airline executives who have been slow to adopt internet / wifi on board...
Why?
The technology has been around for years, and your competitors are doing it. The need for connectivity and productivity is not going away.
Ultimately, this is about:
WE WILL EQUIP YOU WITH THE VIDEOS AND MATERIALS YOU NEED TO SUCCESSFULLY PITCH ASN.
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