Espresso Shot of Ideas: Analogue v Digital with Erik Schilp

This Espresso Shot of Ideas with Erik Schilp, then CEO of the Dutch National Historical Museum, from TEDGlobal 2011 in Edinburgh, explores the idea of the analogue versus the digital. Erik discusses the future of museums, how experiential and non-traditional museums represent Dutch culture in new ways, and how brands need to consider using multiple media to create experiences that not only moves minds, but also hearts. In this conversation from The Balmoral Hotel in Edinburgh with Australian futurist Anders Sorman-Nilsson, Erik explores storytelling through artefacts, how the notion of what a museum is is constantly changing, and how the tension between analogue v digital media can be used creatively in brand-building.

Check it out.

• What do you think - will digital media disrupt what museums will be like in the future?

• How can brands best combine digilogue - digital and analogue - experiences to gain mind/heart share?

• What is the most interesting and impactful museum experience you have had and why?

If you're interested in learning more about digital and social media integration for brand building, why not check out Thinque's recent B2B Social Media Lab Report, available for complimentary download here.