Because if you do, you might forget about the crucial analogue thing in business.
In this video, futurist and author of Digilogue: how to win the digital minds and analogue hearts of tomorrow's customer showcases two examples of companies who either get how to change with the times, or don't get how to change with the times.
In one example, a high tech player overcommits to digital, while the other strikes a beautiful balance between digital communications, and analogue communications. The latter is able to capture the digital minds and analogue hearts of tomorrow's customers, while the former does not.
And here is the latest video - Part 5 of 6 in the Digilogue video series with futurist and author Anders Sorman-Nilsson.