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Moving to digital platforms has become a business imperative. But as we push to take customer engagement online and scale our inputs and outputs, customers are increasingly demanding more meaningful connections. Winning strategies of today must blend the faceless digital world of tomorrow with the high-touch analogue world of yesterday. How do companies hold on to their legacies and combine analogue values like customer service and storytelling, with digital technologies like customizable online stores, multi-channel marketing, express delivery, as well as unknown advancements yet to come, to engage with the 21st century customer?