On May 22nd I will be delivering the keynote at the 2013 PacPrint Conference in Melbourne, before flying out to London, where I will be consulting with two old school firms who are determined to make themselves relevant in the modern economy. It's no easy feat to turn around old school, analogue business models, and the printing industry is well aware of this. It is undergoing a massive paradigm shift in thinking caused by digital disruption. The whole industry is needing to shift from a manufacturing mindset to a digilogue solutions mindset, where print is blended with new school, digital solutions for its clients. While industries around the world are scratching their heads trying to figure out their communications for the future, it makes sense to look to thought leading printers to help us out. They have the tools, and the communications expertise to combine both analogue and digital communication modes. The problem is that many printers don't know the type of expertise they sit on, and how to position themselves in a disrupted economy.
How they combined digital with analogue, to win the digital minds and the analogue hearts of tomorrow's customer. This blended approach is the key futurist stance to sufr the waves of change impacting the printing industry, but it is also the key piece of advice that the industry needs to provide to its end users. This convergence - call it omnichannel or multichannel - is the necessary transition stage during digital disruption and for the foreseeable future.