The cloud has gone from a metereological term to a mainstream technological one in less than 10 years. Cloud computing has enabled businesses to upfront infrastructure costs and streamline key business functions like marketing, ...
What drives customer loyalty in the digital age? This is a question that every marketer and business leader should ask themselves. Some people may say that it all comes down to having a great product-market fit, however, the research ...
What does the future of customer service look like? And how will digital technologies impact the way customer service is delivered? These are two among many other questions that we at Thinque addressed when we analysed the future for ...
Internet of Things (IoT) is a topic which we often write and research about at Thinque. The reason why we are so intrigued by this phenomenon is because it's impacting so many different aspects of the business landscape and our ...
The Internet of Things has impacted and redefined both B2B and B2C industries such as media, financial services, automotive, shipping and agriculture. Another industry which is being impacted by connected devices and ...
We at Thinque have previously written about the importance of customer experience and content from a B2C perspective, so therefore we thought it would be relevant to highlight some key facts about these two aspects from a B2B ...
During recent years, we have seen the rise of peer-to-peer, on-demand and platform businesses models disrupt established industries such as transportation, finance, hospitality, consumer goods, professional services and even food. The ...
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