Seamless transitions across analogue and digital touchpoints are key in order to create impactful and memorable customer experiences. When designing a brand experience it can be helpful to adress these three questions: Where are the ...
During this Futurist Keynote which I gave in Vienna, Austria in May for one of our banking clients I focused on three disruptive trends that will impact the banking industry: Demographics vs psychographics The growth of mobile devices ...
What is the importance of a banks digital strategy and presence? According to a report by KPMG Australia, online research is the most commonly used channel among young professionals when they choose financial products. From this we ...
Generation Y also known as Millennials are those who are born between 1979 and 1993, however there are no precise dates when the generation starts and ends, but most researchers agree that it's people born in the 1980s and early ...
As more consumers are increasingly adopting and embracing digital technology we see that different consumer categories are reaching a digital tipping point. Changes in buying habits and consumer demands together with technological ...
A couple of days ago a came across this interesting article The Smartest Building In The World in the magazine Bloomberg Business. The article is about the multi-tenant office bulding The Edge in Amsterdam, Holland. The building and ...
In this futurist keynote I speak about digital disruption and more specifically the paradigm shift in the customer journey. More and more marketers and businesses are starting to acknowledge that the customer journey of the past have ...
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