Internet of Things (IoT) technology is changing the way brands interact with customers. Products can now become extensions of brands that build close, trusting, human relationships with customers. Traditionally, brand interaction ...
The use of wi-fi technology to connect to the internet is no longer limited to laptops, mobile phones, or the navigation devices installed in cars. Today, we automate our shopping lists through Amazon Alexa and even programme washing ...
Do you prefer physical stores to online shops? If so, I’m sure you’ll have noticed the fact that brands across the globe are sadly shutting down their physical stores, instead choosing to migrate their offerings online, contributing ...
Thousands of brick and mortar stores are closing up shop in different parts of the globe. Big-name brands such as Debenhams, Victoria's Secret, and TopShop are leaving famous street corners and well-known boutiques. Since the boom of ...
Technology is changing how people shop. Statista forecasts that online mobile shopping will make up 72.9% of e-commerce sales by the year 2021. It comes as no surprise that retail platforms such as Chinese e-commerce giant Alibaba ...
Human fears surrounding the future of AI is a hot topic of late. Are you fearful of these kinds of advancements? Or are you a futurephile like me, excited for the future and the exhilarating technologies it will present? If you are on ...
If you’ve been following our journey, you’ll know that we recently commissioned a consumer research piece which has provided you with foresight into attitudes towards a number of consumer-focused topics. If you’ve not had the ...
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