Greenwashing Will Expose Your Brand. Authenticity Will Amplify It. We’re in the age of the conscious consumer, where loyalty isn’t just about price or product but about purpose and transparency. Today’s consumers expect more—they ...
The Era of Brand Trialogue: Why It’s the Future of Customer Experience We’ve witnessed a remarkable evolution in the way brands communicate with their audiences. The old days of Brand Monologue—where companies broadcasted messages ...
As the frenzy of Black Friday and Cyber Monday kicks into high gear, millions of us are scouring online deals and filling shopping carts, eager to snag the best bargains. It’s an annual ritual fueled by excitement, urgency, and, let’s ...
What do you think of when you hear the word Lego? Kids toys, bricks, or little landmines being left around your home after the kids have "tidied up", perhaps? While Lego (one of our clients) has risen to fame as a kids toy brand ("leg ...
At an international credit union conference in Las Vegas, I explored a fascinating aspect of human psychology that resonates in today’s age of automation and innovation: the tension between our cautiousness toward "different" and our ...
Do you have a plan for the future? Are you clear on your vision, goals and purpose - for your business and for your life? Or are you stuck in the busyness of doing?... Sun Tzu, the great military strategist once said: "Tactics without ...
Cost of living pressures are hurting everyone. Grocery and food has never felt more expensive - I know from personal experience as a single dad feeding 2 hungry boys who incidentally seem to stack my shopping cart with extra ...
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